American Graphic Design Awards GDUSA, November 2021
Biovanta is an over-the-counter (OTC) drug brand that treats cold symptoms such as sore throat and cough. Made from 100% natural ingredients, Biovanta is marketed as a safer and more effective alternative compared to traditional cold remedies. The brand emphasizes natural health and wellness, positioning itself as a standout product in the cough and cold space.
Biovanta sought to refine its online presence by creating a more cohesive and user-friendly website. The brand wanted to position itself as an educational hub for consumers, helping them make informed decisions about natural cold remedies, especially in the post-COVID-19 era. In addition, Biovanta aimed to increase brand awareness and improve conversions by making it easier for customers to search for local product availability, whether shopping in stores or online through platforms like Amazon. The challenge was to create a website that balanced educational content with a seamless user experience.
I designed a website that effectively combined education with conversion-focused elements. The user experience (UX) and user interface (UI) design centered on creating an intuitive and engaging platform for potential customers. Key features included a homepage that introduced the brand’s mission, individual product detail pages (PDPs) that highlighted the benefits of each product, and educational pages that explained the science behind Biovanta’s all-natural ingredients.
The clean, modern layout emphasized ease of navigation, allowing users to quickly find relevant information and locate where to purchase products. By creating a strong online presence that merged education and functionality, I successfully positioned Biovanta as a trusted brand in the natural remedy space. This work was recognized with an award at the American Graphic Design Awards (GDUSA) in November 2021, highlighting the website’s excellence in design.
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