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Casio

  • UI Design, UX Design, Website Design

  • American Graphic Design Awards GDUSA, May 2023
  • Developed in collaboration with Vision Creative Group.
    © 2023 Vision Creative Group.

The Client

Casio America, Inc. is the U.S. subsidiary of Casio Computer Co., Ltd., a global leader in consumer electronics. Known for its innovative products, Casio has built a strong reputation through its cutting-edge calculators, watches, and musical instruments, including their highly-regarded piano line.

The Ask

Casio sought a dedicated webpage to support the launch of a new line of pianos. The page needed to not only highlight the product’s advanced features but also maintain the company’s established brand identity. The design had to be visually engaging, informative, and seamlessly integrated with Casio’s larger digital ecosystem. Additionally, the page required a feature allowing users to access a virtual augmented reality (AR) viewer, enabling them to visualize Casio pianos in their own homes.

The Solution

The solution involved designing a mobile-first webpage that perfectly aligned with Casio’s product launch goals. The page was crafted to showcase the piano’s cutting-edge features through high-quality imagery, interactive components, and sleek design elements. Users could easily explore the piano’s specifications and unique selling points in a way that was both engaging and informative. To ensure ease of navigation, the site featured clear pathways to access the AR viewer, allowing users to interact with the product in a personalized way.

Maintaining Casio’s brand identity was key to the project’s success. The design combined a modern, innovative look with traditional elements that reflected Casio’s longstanding commitment to quality. The seamless integration with Casio’s broader digital ecosystem ensured a cohesive user experience across the brand’s online platforms. The result was a highly successful product launch, receiving positive feedback from both consumers and Casio’s internal teams. The project was recognized with an American Graphic Design Award from GDUSA in May 2023.

Crissy is an incredibly talented UX designer who skillfully combines creativity, strategic thinking, and technical expertise in every project she takes on. Her profound understanding of the user journey empowers her to create visually appealing and highly intuitive websites that consistently deliver outstanding results. Crissy’s meticulous attention to detail, user-centered mindset, and technical proficiency ensured that this project was not only well-designed but also exceptionally functional and effortlessly navigable. This ultimately led to a seamless user journey and significantly enhanced site engagement.

<p>Jennifer Persson</p>

Jennifer Persson

Vision Creative Group

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