CertaPro Painters is North America’s largest residential and commercial painting company, founded in 1992. With over 350 independently owned and operated franchises across the United States and Canada, the company has established itself as a leader in the industry, providing high-quality painting services for homes and businesses.
CertaPro needed eye-catching magazine ads to promote a special offer— a free power wash with any painting service—targeting potential customers in the local area. Additionally, they required custom-designed promotional items, including coasters, notepads, and fliers, to be distributed to both homeowners and business owners. These items were intended to leave a lasting impression, providing practical value while keeping CertaPro’s services top of mind.
To meet the client’s needs, custom magazine ads were designed that seamlessly integrated with CertaPro Painters’ established branding. Adhering to the recognizable color palette, logo, and aesthetic, the ads ensured brand consistency while promoting a limited-time offer. Striking imagery of freshly painted homes was used to immediately capture attention, while custom visuals showcased the value of the free power wash promotion. This approach not only highlighted the benefits of combining the power washing service with a painting project but also reinforced CertaPro’s reputation for delivering comprehensive and high-quality services.
In addition to the ads, a series of promotional items, including coasters, notepads, and fliers, were created to further elevate brand visibility. The coasters and notepads featured vibrant colors, eye-catching graphics, and prominently displayed CertaPro’s logo and contact information, ensuring they would be memorable and functional. The fliers were designed with a focus on before-and-after project images and customer testimonials, helping build trust and engagement with potential clients by highlighting the company’s wide range of painting services.
By integrating clear messaging and strong visual elements across all materials, this campaign effectively communicated CertaPro’s value proposition to residential and commercial clients alike. The promotional items and ads not only increased local visibility but also drove more business during the promotional period, keeping CertaPro top-of-mind for customers.
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