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Christian Health

  • Billboard Display, Graphic Design
  • Developed in collaboration with DSM.
    © 2023 DSM.

The Client

Founded in 1911, Christian Health is a non-profit health-care organization dedicated to providing a continuum of high-quality senior living, short-term rehabilitation (post-acute care), and mental-health services. Over its century-long history, Christian Health has evolved to meet the changing needs of its community. Today, the organization offers a wide range of services, including independent living, assisted living, skilled-nursing care, memory support, and mental-health services, all rooted in the Christian principles upon which it was founded.

The Ask

Christian Health sought to modernize its branding and communication materials, specifically to appeal to the “child of seniors” demographic, who often make decisions about care for their aging parents. The organization wanted a fresh, contemporary look that would still reflect their core values of compassion, care, and Christian-based service. The primary focus was on creating visually compelling graphics to promote their home care options across various platforms, including billboards and in-store displays.

The Solution

I was tasked with developing the visual design for Christian Health’s home care options. The approach involved creating clean, eye-catching graphics that communicated the organization’s commitment to high-quality care in a clear and approachable way. These visuals were designed to appeal to adult children making decisions about their parents’ care, emphasizing trust, reliability, and compassion.

The ads were designed with a modern aesthetic that still maintained Christian Health’s long-standing values. The visuals were used across multiple platforms, including billboards, in-store displays, and other marketing materials, ensuring a broad reach and consistent messaging. The graphics provided a fresh and inviting look that helped Christian Health better connect with the key demographic, while still honoring the organization’s century-long commitment to care.

Crisanne’s creative work on the Christian Health campaign revitalized a stagnant brand, bringing fresh energy with strategic use of space and expertly chosen photography. Her design choices not only captured the essence of the brand but also significantly increased brand awareness. The client was thrilled with the results, and thanks to Crisanne’s efforts, the campaign successfully boosted inquiries and engagement

<p>Clayton Pollard</p>

Clayton Pollard

DSM

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