Manufacturing Website – Silver, The Communicator Awards, May 2022
Citrus and Allied Essences Ltd. (C&A) is a leading manufacturer and supplier of essential oils, aroma chemicals, and natural flavors. With a legacy rooted in quality and innovation, C&A serves a global market spanning the flavor, fragrance, and pharmaceutical industries. The company is known for its commitment to purity, precision, and customer partnership.
C&A needed a complete redesign of its website to modernize the user experience and better reflect its position as a legacy brand in a highly specialized market. The client required a solution that made it easier for users to explore the company’s deep catalog of products, learn about the organization’s legacy, and submit sample requests through a streamlined process. A technical yet approachable digital experience was critical to serving its professional audience of formulators and buyers.
Deliverables included UX and website design and development, guided by a stylescape exercise that translated user research and brand objectives into a cohesive visual and functional direction.
Key elements of the solution included:
Stylescape exploration to align client vision, user expectations, and brand tone
Revamped oil glossary:
Reorganized for improved structure and navigation
Enhanced with filters and product categorization to streamline sample requests
Micro-interactions and hover states to guide user behavior and enrich experience without overwhelming the interface
Search-optimized architecture that supports rapid access to both product-level details and broader industry insights
Gated customer portal to give qualified users deeper access to technical and commercial resources
Dedicated sections that communicate C&A’s legacy, industry expertise, and global presence
Fully responsive design, optimized for performance across mobile, tablet, and desktop devices
Digital assets that balance functionality with clean, intuitive aesthetics to appeal to both technical users and purchasing professionals
The project was recognized with an Manufacturing Website – Silver award from The Communicator Awards in May 2022.
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