Elizabeth Taylor’s White Diamonds remains one of the most legendary celebrity fragrances, celebrated for its timeless elegance and Hollywood glamour. In 2025, the fragrance experienced an unexpected cultural resurgence following the release of Taylor Swift’s album The Life of a Showgirl, which included a track titled “Elizabeth Taylor.” The moment presented a rare opportunity to align vintage luxury with modern fandom, reintroducing the fragrance to a new generation.
Elizabeth Taylor Fragrances sought to capitalize on the renewed attention by updating its digital presence across key platforms. I was brought on to design a cohesive suite of creative assets that nodded to the cultural moment while honoring the heritage of the White Diamonds brand. Deliverables included Amazon storefront graphics, social media assets, and digital banners for paid and retailer use.
The creative direction was guided by the visual world of The Life of a Showgirl. I infused the campaign with purple glitter textures and vibrant orange tones, mirroring Taylor Swift’s album artwork while balancing them with the timeless black, gold, and white palette associated with Elizabeth Taylor. The result was a fusion of vintage opulence and bold, pop-driven femininity.
Deliverables included:
Amazon storefront graphics: Designed immersive, scrollable visuals that blended editorial-style photography with glitter overlays and subtle nods to Swift’s visual language. Layouts were optimized for mobile-first shopping behavior.
Social media graphics: Created scroll-stopping assets for Instagram and Facebook that paired Elizabeth Taylor quotes with modern, Swift-inspired color treatments. These helped bridge the generational gap while reinforcing the fragrance’s legacy.
Digital banners: Developed responsive banners for paid media and retail placements, featuring layered textures, product cutouts, and bold type to capture attention quickly.
This creative refresh allowed White Diamonds to re-enter the cultural conversation with relevance and elegance. The integration of Swift-inspired visuals created a seamless bridge between two icons, sparking curiosity, engagement, and renewed retail interest.
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