XX Intense is a bold new release from John Varvatos Fragrances, expanding on the existing XX collection with a deeper, more powerful scent profile. The fragrance blends spicy cardamom, sensual woods, and rich florals to create a confident and daring olfactory experience. With a focus on masculinity, edge, and luxury, the campaign needed digital assets that matched the elevated tone of the brand while driving engagement and conversion across retail partners.
I was tasked with designing digital assets to support the launch of XX Intense across key mass retail channels. The brand required visually striking creative that would maintain John Varvatos’s premium positioning while appealing to shoppers on platforms such as Amazon and Dillard’s. Deliverables included email layouts and promotional graphics for Dillard’s marketing team, as well as a set of Amazon-optimized web banners.
The creative direction centered around bold contrasts, textured backgrounds, and strong typographic hierarchy to reflect the fragrance’s intensity and premium feel. My design approach combined moody lighting and crisp product photography to highlight the sleek bottle design and masculine appeal.
Deliverables included:
Email layouts and promotional graphics tailored for Dillard’s digital campaigns
Scalable email design templates formatted for mobile and desktop, with clear call-to-actions and launch messaging
Amazon web banners in various dimensions, optimized for high visibility and clean readability
Visual consistency with existing John Varvatos brand standards while introducing a fresh, modern look specific to XX Intense
The assets helped support a successful product debut across multiple digital retail channels. Email graphics drove awareness and clicks from loyal Dillard’s customers, while the Amazon banners provided a strong visual anchor that supported search, discovery, and conversion during the launch window.
Let’s create something that helps your brand stand out, connect with your audience, and drive results.
