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Juicy Couture Fragrances

  • ATF, BTF, eCommerce, Social Media, UI Design, Web Banner
  • Developed in collaboration with Revlon & Elizabeth Arden.
    © 2025 Revlon & Elizabeth Arden.

The Client

Juicy Couture is a global lifestyle brand celebrated for its fragrance collections that embody confident, playful femininity. The core mass fragrance lineup includes I Am Juicy Couture, I Love Juicy Couture, Juicy Couture Original, Oui, Viva La Juicy, and Viva La Juicy Noir. These scents have become staples in mass retail, known for bold packaging, addictive scent profiles, and loyal customer appeal. Distributed through key partners such as Walmart, Amazon, Ulta, and Walgreens, the brand depends on a strong digital presence for product discovery, education, and conversion.

The Ask

To support the evolution of the mass-market portfolio, Juicy Couture needed a full e-commerce refresh that could scale across global digital platforms. The goal was to elevate the presentation of each fragrance while staying true to the brand’s feminine, trend-driven identity. The team also needed a system for efficiently sharing assets across international markets, allowing for consistent, timely rollout of campaigns.

The Solution

A full suite of retailer-optimized assets was developed to elevate Juicy Couture’s fragrance experience in mass-market ecommerce channels. The creative focused on both education and conversion, with visuals tailored to meet platform-specific content standards.

A comprehensive suite of retailer-optimized assets was developed to enhance Juicy Couture’s fragrance presence in digital retail. The creative strategy focused on balancing education, storytelling, and conversion.

Deliverables included:

  • Refreshed PDP graphics (above and below the fold): Each product page featured enhanced visuals, storytelling, and breakdowns of fragrance notes. These elements helped shoppers understand the scent quickly and increased overall engagement.

  • Fragrance comparison charts: Designed to help consumers distinguish between fragrances such as Viva La Juicy and Viva La Juicy Noir. Charts featured scent categories, mood, and recommended occasions.

  • Custom storefront skins: Created for Amazon, Walmart, and Ulta to maintain brand consistency while adapting to each platform’s layout and specifications.

  • Retail-targeted web banners: Banners were designed for homepage takeovers and paid placements, driving traffic to curated product collections and promotional pages.

This refresh strengthened Juicy Couture’s competitive edge in the mass fragrance category by improving visual consistency, product education, and digital performance.

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