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Juicy Couture Fragrances

  • ATF, BTF, eCommerce, Social Media, UI Design, Web Banner
  • Developed in collaboration with Revlon & Elizabeth Arden.
    © 2025 Revlon & Elizabeth Arden.

The Client

Rock the Rainbow by Juicy Couture is a vibrant fragrance collection created for mass retail, designed to appeal to a younger audience through bold colors, playful scent names, and accessible pricing. As an extension of Juicy Couture’s iconic fragrance portfolio, Rock the Rainbow brings a fresh, energetic voice to retailers like Walmart, Amazon, and Walgreens. With a Gen Z consumer in mind, the line required strong digital support to drive education, engagement, and purchase intent in fast-moving e-commerce environments.

The Ask

To better support this growing collection, Juicy Couture needed a digital overhaul that improved shoppability, elevated visual consistency, and streamlined internal operations across global markets. In addition to a full e-commerce refresh, the team required a scalable toolkit that made it easier for cross-functional teams and retail partners to access approved assets quickly and accurately.

The Solution

A comprehensive suite of deliverables was created to support the Rock the Rainbow line across marketing, retail, and internal channels.

Deliverables included:

  • Refreshed PDP graphics: Both above-the-fold and below-the-fold content was updated with enhanced visuals, clear scent breakdowns, and lifestyle imagery to help shoppers quickly identify each fragrance’s personality.

  • Fragrance comparison charts: Designed to help consumers explore and differentiate among the full collection based on mood, scent family, and ideal use occasions.

  • Retailer-specific storefronts: Custom brand store layouts were developed for Amazon, Walmart, and Ulta, allowing for platform-specific optimization while maintaining brand integrity.

  • Targeted promotional banners: Web-ready assets were designed for homepage takeovers and seasonal campaigns, leading users to curated Rock the Rainbow collection pages.

  • Revamped brand toolkit: A centralized, easy-to-navigate asset hub was developed to house all campaign elements, product imagery, and content guidelines. This improved asset retrieval efficiency across creative, marketing, and sales teams while supporting consistent global rollouts.

The updated creative and toolkit positioned Rock the Rainbow for growth in the mass retail space, delivering a seamless experience for both customers and internal teams.

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