McCaffrey’s Food Markets

Project

McCaffrey’s Food Markets is a regional chain of supermarkets located in the Northeastern United States and headquartered in Bucks County, Pennsylvania. McCaffrey’s is a family-owned business that operates locations in Bucks County, Pennsylvania, Montgomery County, Pennsylvania, and Mercer County, New Jersey. McCaffrey’s came to me with the concern that their existing site was outdated and difficult to navigate. Through extensive user research and competitive market analysis, I was able to create a refined user experience to allow for the store departments, events, and nutrition department to be highlighted and promote registrations for in store events.

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