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Outline in Color

  • Graphic Design

The Client

Outline in Color (OIC) is an American post-hardcore/rock band, formed in 2009 in Tulsa, Oklahoma. The band consists of clean vocalist and bassist Jonathan Grimes, unclean vocalist Michael Skaggs, guitarist CJ Cochran, and drummer Austin McFerrin. Known for their dynamic sound and emotional lyrics, OIC has made a mark on the post-hardcore scene with five albums and three EPs, two of which have charted on Billboard. Despite being unsigned, the band has a dedicated fanbase and regularly tours across the country.

The Ask

Outline in Color required both digital and print promotional materials to announce their upcoming spring 2023 tour. With a growing audience and multiple cities on the tour, the band needed a tour admat that would effectively promote the event, drive ticket sales, and create buzz across their fanbase and social media platforms. The design needed to capture the band’s energetic aesthetic while clearly presenting essential tour information, such as dates, venues, and ticket links.

The Solution

The solution involved creating a visually striking tour admat that captured the essence of Outline in Color’s brand. The design combined bold typography with engaging visuals that reflected the band’s high-energy performances and emotionally driven music. A modern, cohesive layout was used to display the tour dates and locations in an easy-to-read format, ensuring that fans could quickly find relevant details. The digital version was optimized for social media platforms, enabling OIC to engage their online audience and boost ticket sales. The print version was created with vibrant colors and high-resolution images to maintain visual impact when used as posters at venues and in promotional spaces.

The admat helped generate excitement for the tour, attracting fans and driving ticket sales across all tour stops.

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