Trace Minerals is a leading brand in the health and wellness industry, offering trace mineral supplements and hydration support products. With a growing catalog and expanding digital presence, the brand needed to elevate its e-commerce and marketing experience to better engage customers and convert traffic across paid, owned, and earned channels.
Trace Minerals brought me on as a freelance UX designer to support their ongoing digital efforts. The scope included UX-focused design and development support across web, email, and paid media. The brand needed flexible, conversion-optimized creative that maintained consistency across platforms while supporting product launches, seasonal promotions, and educational messaging.
My approach focused on delivering a cohesive suite of performance-driven assets while improving usability across key digital touchpoints.
Deliverables included:
Social media graphics and post templates: Designed for both organic and boosted posts across Instagram and Facebook. Each graphic followed brand guidelines while highlighting product benefits, seasonal promotions, and educational content around minerals and hydration.
Email design: Custom-designed email templates for newsletters and product promotions. Layouts were optimized for mobile, with clear CTAs, engaging visuals, and strong conversion copy to increase click-through and sales.
Web banners: A variety of homepage and promotional banners were created for Trace Minerals’ e-commerce site and retail partner platforms, emphasizing featured SKUs, bundles, and limited-time offers.
Web development: Front-end support and layout enhancements to improve user experience and better integrate new campaigns into the brand’s website.
Meta (Facebook/Instagram) ad creative: Static and motion-based ads developed to target key demographics with optimized messaging and product highlights.
CRITEO display ad creative: Retargeting ads designed to recapture shopper attention and increase ROI through personalized product placements and compelling CTAs.
The work supported Trace Minerals’ digital marketing goals by improving creative consistency, streamlining the customer journey, and boosting performance across paid and organic channels. The assets helped reinforce the brand’s credibility in the supplement space while making the digital shopping experience more intuitive and engaging.
Let’s create something that helps your brand stand out, connect with your audience, and drive results.
