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Wiss

  • UI Design, UX Design, Website Design
  • Developed in collaboration with Vision Creative Group. © 2021 Vision Creative Group.

The Client

Wiss is a team of passionate accountants and financial experts dedicated to helping businesses secure and sustain their financial futures. For over 50 years, Wiss has built long-standing relationships with privately held, investor-backed companies and family-run businesses. Their services range from accounting and assurance to wealth management, with a strong focus on data analytics and tax optimization. With a mission to go beyond the numbers, Wiss is also deeply committed to social impact programs that benefit their employees and local communities.

The Ask

After a restructuring, Wiss needed a new website that could effectively showcase their multiple locations, broad range of services, and highly valued staff. One of the key objectives was to enhance their recruitment efforts, as Wiss places a heavy emphasis on their people. The new website had to clearly present their team, making it easy for prospective clients and employees to learn about Wiss’s offerings and culture.

The Solution

The solution involved creating a website that emphasized Wiss’s most important asset: their people. By using custom post types and advanced custom fields, I developed a yearbook-style company directory, allowing users to filter staff by name, department, and office. This feature helped Wiss highlight their team across their NYC and NJ offices in a way that was both intuitive and engaging.

In addition, through analytics and heat mapping, I identified areas of the previous website where users faced navigation difficulties. I redesigned these areas to create a smoother, more refined user experience. This new layout made the site easier to use and ensured that Wiss’s messaging resonated with both prospective clients and job candidates. The revamped website now supports Wiss’s mission to make accounting understandable while attracting new business and talent.

Crissy is a talented UX designer who combines creativity, strategic thinking, and technical expertise in every project. Her understanding of the user journey helps her create intuitive and visually appealing websites that deliver outstanding results. Crissy’s attention to detail, user-centered mindset, and proficiency ensured that this project was not only well-designed, but also highly functional and easy to navigate. This led to a seamless user journey and enhanced site engagement.

<p>Jennifer Persson</p>

Jennifer Persson

Vision Creative Group

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