Wiss is an accounting firm with offices in both NYC and NJ with the mission of making accounting understandable. Wiss came to my team and I with the concern that their existing site wasn’t intuitive, easy to use, or engaging to prospective clients or employees. Through analytics and heat mapping, I was able to identify the areas of the site that users were having difficulty navigating and created a smoother, refined user experience to allow for Wiss’ messaging to resonate as well as attract new business and candidates.

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